POWER STORY CONSULTANT: RICHARD KREVOLIN

To achieve a deeper level of mastery of brand identity, many CEO's and Fortune 100 companies have recently started turning to veteran teacher, author and brand consultant, Prof. Richard Krevolin. In the past two years, several major international corporations have flown Prof. Krevolin around the world to teach the art of branding to their executives. Some of these companies include J. Walter Thompson, Coca-Cola, Tata Interactive Software, Unilever (Dove, Ponds, Hellman’s, Lipton, etc.), Nike as well as many smaller businesses.

A graduate of Yale University, Richard went on to earn a master's degree in UCLA and another master's degree from USC. For 15 years, Richard has taught both undergraduate and graduate classes at USC as well as UCLA, Ithaca and Pepperdine. Under his guidance, his students have sold film scripts and TV shows to Fox, Nickelodeon, Universal, Sony-Tri-Star, Paramount, Dreamworks SKG and numerous other studios and production companies.

Krevolin is the author of the books, Screenwriting From The Soul (Renaissance/St. Martins Press), Pilot Your Life (Prentice-Hall/Emmis Books) and How To Adapt Anything Into A Screenplay (John Wiley & Sons). His consulting work has affected hundreds of TV commercials produced all over the world, many of which have won awards including Golden Lions at Cannes and The People Choice Award in China.


ENDORSEMENTS FOR RICHARD KREVOLIN

Wonderfulgreatsuperfantabulous! We are on such a high here! We reviewed the scripts on Wednesday night and laughed delightedly through all of them. They are wonderful stories, they use the insights cleverly and they are beautifully crafted. We presented them to our clients yesterday afternoon. They laughed happily too - right through the presentation. They are thrilled!
-- Judy Van Dam, Senior Account Executive, JWT, Johannesburg, South Africa.


"Nobody brings more energy, passion, depth or insight to a company meeting or training session than Prof. K. In fact, we loved what he had to say and learned so much, we had him repeat his lecture all over the world for the other colleagues."
- Demet Gulec, Global Brand Manager, Unilever, Bangkok, Thailand.


"Learn the rules to be able to break them... Professor Krevolin is a great, entertaining presenter! We were glad to be a part of his masterclass!"
  -- Debu Purkayastha, Creative Director, J. Walter Thompson, Mumbai, India.


  "It has been our pleasure to work closely with Richard over the past year. Aside from his obvious qualifications in the art and skill of scriptwriting, Richard has proven a very effective and stimulating teacher. His passion for the subject is contagious and has been invaluable in overcoming and winning over even the most cynical members of our team. He not only possesses the academic knowledge of his subject but, most importantly, the passion needed to truly bring it to life"
-- Richard Clegg, Worldwide Director-in-charge, Unilever (Haircare), J. Walter Thompson Worldwide.


"Prof. K is the foremost story brand consultant in the country. Nobody has as much passion for the craft and art of branding as he does.”
--Katrina Wilson, Director, Planetary Voices Institute.