WHAT IS A POWER STORY?

for creating messages that are memorable and change people's behavior.”

-- Malcolm Gladwell, The Tipping Point, P. 234.

   POWERFUL BRANDS TELL POWER STORIES --

   A Power Story is made  up of five parts. They are listed below:

P – Protagonist... A story is only as engagins as its hero.

O – Obstacles... Without obstacles, there is no story.

W – Weight...  Power stories have a certain depth & meaning.

E – Engagement... The purpose of all stories is a deep engagement.

R –  Resolution...  If the resolution is not satisfying, the story fails.

These then are the most fundamental aspects of all well-told power stories. 

Tell power stories and reap powerful results.